ID: 72047 I Dec 2019 I Global I 213 pages I MGI-6
ID: 72047 I Dec 2019 I Global I 213 pages I ;Allied Market Research
The global trade finance market was valued at $39714.2 million in 2018 and is expected to reach $56,065.6 million by 2026, registering a CAGR of 3.79% from 2019 to 2026. Trade finance is the financing of international trade flows, acting as an intermediary between importers and exporters to mitigate the risks involved in transactions and enhance working capital efficiency in businesses. It deals with activities related to financing of domestic and international trade. The trade finance includes issuing letters of credit (LCs), receivables and invoice finance, credit agency, export finance, bank guarantees, insurance, and others. It is used by buyers, sellers, manufactures, importers, and exporters to ease financing activities and deals with the way cash, credit, investments, and other assets are used for trade. The key advantage of trade finance is that it facilitates easy way to arrange short-term finance. The development of technologies such as optical character recognition (OCR) to read container numbers, radio frequency identification (RFID) and quick response (QR) codes to identify and trace shipments, blockchain, and enhancing digitization of trade documents drive the market growth. However, lack of focus of trade financing for SMEs, insufficient risk valuation capabilities, limited legal certainty, and operational inefficiencies restrain the growth of the trade financing market. Advancements in technology, switching from traditional banking methods for documentation to ease the paperwork, and efficient enhancement in trade are provide opportunities for the market. In addition, strategic formulation along with adoption of structuring and pricing tools offer some other growth opportunities to the market. The global trade finance product market is segmented on the basis of product type, service providers, end users, and region. By product type, it is bifurcated into supply chain finance and export & agency finance. By service providers, it is segmented into banks, trade finance houses, and others. By end user, it is classified into exporters, importers, and traders. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. KEY BENEFITS FOR STAKEHOLDERS • The study provides an in-depth analysis of the global trade finance market along with the current trends and future estimations to elucidate the imminent investment pockets. • Comprehensive analysis of the factors that drive and restrict the market growth is provided in the report. • Comprehensive quantitative analysis of the industry from 2019 to 2026 is provided to enable the stakeholders to capitalize on the prevailing market opportunities. • Extensive analysis of the key segments of the industry helps in understanding the product types, service providers, and end users across the globe. • Key market players and their strategies have been analyzed to understand the competitive outlook of the market. KEY MARKET SEGMENTS • By Product Type o Supply Chain Finance o Export & Agency Finance • By Service Providers o Banks o Trade Finance Houses o Others • By End User o Exporters o Importers o Traders • By Region o North America • U.S. • Canada • Mexico o Europe o UK o Germany o France o Spain o Italy o Russia o Rest of Europe o Asia-Pacific o Japan o India o China o Australia o South Korea o Rest of Asia-Pacific o LAMEA o Brazil o Turkey o Saudi Arabia o South Africa o Rest of LAMEA KEY PLAYERS PROFILED • Asian Development Bank • Bank of America Corporation • BNP Paribas • Citigroup Inc. • Euler Hermes • HSBC Holdings PLC • JPMorgan Chase &Co • Mitsubishi UFJ Financial • Royal Bank of Scotland • Standard Chartered PLC The other players in the market include (profiles not included in the report) the following: • Industrial and Commercial Bank of China Limited • Export-Import Bank of India • Mizuho Financial Group, Inc. • Commerzbank AG • African Export–Import Bank
Chapter 1: Introduction 1.1. Report Description 1.2. Key Benefits For Stakeholders 1.3. Key Market Segments 1.3.1. List of Key Players Profiled In The Report 1.4. Research Methodology 1.4.1. Secondary Research 1.4.2. Primary Research 1.4.3. Analyst Tools And Models Chapter 2: Executive Summary 2.1. Key Findings of The Study 2.2. Cxo Perspective Chapter 3: Market Overview 3.1. Market Definition And Scope 3.2. Key Findings 3.2.1. Top Investment Pockets 3.2.2. Top Winning Strategies, 2018 3.3. Top Player Positioning, 2018 3.4. Porter’S Five Forces Analysis 3.5. Market Dynamics 3.5.1. Drivers 3.5.1.1. Rise In Technological Development 3.5.1.2. Increased Competition And New Trade Agreements 3.5.1.3. Advancements In The Field of Global Trade Finance 3.5.2. Restraints 3.5.2.1. Lack of Focus On Small And Medium-Sized Enterprises (Smes) 3.5.2.2. Rising Trade Wars 3.5.3. Opportunity 3.5.3.1. Advancements In Technology 3.5.4. Impact Analyses Chapter 4: Global Trade Finance Market, By Product Type 4.1. Overview 4.1.1. Market Size And Forecast 4.2. Supply Chain Finance 4.2.1. Key Market Trends, Growth Factors, And Opportunities 4.2.2. Market Size And Forecast, By Country 4.2.3. Market Size And Forecast, By Region 4.3. Export And Agency Finance 4.3.1. Key Market Trends, Growth Factors, And Opportunities 4.3.2. Market Size And Forecast, By Country 4.3.3. Market Size And Forecast, By Region Chapter 5: Chapter 5 Global Trade Finance Market, By Service Providers 5.1. Overview 5.1.1. Market Size And Forecast 5.2. Banks 5.2.1. Market Size And Forecast, By Country 5.2.2. Market Size And Forecast, By Region 5.3. Trade Finance Houses 5.3.1. Market Size And Forecast, By Country 5.3.2. Market Size And Forecast, By Region 5.3.3. Others 5.3.4. Market Size And Forecast, By Country 5.3.5. Market Size And Forecast, By Region Chapter 6: Global Trade Finance Market, By End Users 6.1. Overview 6.1.1. Market Size And Forecast 6.2. Exporters 6.2.1. Market Size And Forecast, By Country 6.2.2. Market Size And Forecast, By Region 6.3. Importers 6.3.1. Market Size And Forecast, By Country 6.3.2. Market Size And Forecast, By Region 6.3.3. Traders 6.3.4. Market Size And Forecast, By Country 6.3.5. Market Size And Forecast, By Region Chapter 7: Global Trade Finance Market, By Region 7.1. Overview 7.1.1. Market Size And Forecast 7.2. North America 7.2.1. Key Market Trends, Growth Factors, And Opportunities 7.2.2. Market Size And Forecast, By Country 7.2.2.1. U.S. 7.2.2.1.1. U.S. Trade Finance Market, By Product Type 7.2.2.1.2. U.S. Trade Finance Market, By Service Providers 7.2.2.1.3. U.S. Trade Finance Market, By End User 7.2.2.2. Canada 7.2.2.2.1. Canada Trade Finance Market, By Product Type 7.2.2.2.2. Canada Trade Finance Market, By Service Providers 7.2.2.2.3. Canada Trade Finance Market, By End User 7.2.2.3. Mexico 7.2.2.3.1. Mexico Trade Finance Market, By Product Type 7.2.2.3.2. Mexico Trade Finance Market, By Service Providers 7.2.2.3.3. Mexico Trade Finance Market, By End User 7.3. Europe 7.3.1. Key Market Trends, Growth Factors, And Opportunities 7.3.2. Market Size And Forecast, By Country 7.3.2.1. Germany 7.3.2.1.1. Germany Trade Finance Market, By Product Type 7.3.2.1.2. Germany Trade Finance Market, By Service Providers 7.3.2.1.3. Germany Trade Finance Market, By End User 7.3.2.2. France 7.3.2.2.1. France Trade Finance Market, By Product Type 7.3.2.2.2. France Trade Finance Market, By Service Providers 7.3.2.2.3. France Trade Finance Market, By End User 7.3.2.3. Uk 7.3.2.3.1. Uk Trade Finance Market, By Product Type 7.3.2.3.2. Uk Trade Finance Market, By Service Providers 7.3.2.3.3. Uk Trade Finance Market, By End User 7.3.2.4. Italy 7.3.2.4.1. Italy Trade Finance Market, By Product Type 7.3.2.4.2. Italy Trade Finance Market, By Service Providers 7.3.2.4.3. Italy Trade Finance Market, By End User 7.3.2.5. Spain 7.3.2.5.1. Spain Trade Finance Market, By Product Type 7.3.2.5.2. Spain Trade Finance Market, By Service Providers 7.3.2.5.3. Spain Trade Finance Market, By End User 7.3.2.6. Russia 7.3.2.6.1. Russia Trade Finance Market, By Product Type 7.3.2.6.2. Russia Trade Finance Market, By Service Providers 7.3.2.6.3. Russia Trade Finance Market, By End User 7.3.2.7. Rest of Europe 7.3.2.7.1. Rest of Europe Trade Finance Market, By Product Type 7.3.2.7.2. Rest of Europe Trade Finance Market, By Service Providers 7.3.2.7.3. Rest of Europe Trade Finance Market, By End User 7.4. Asia-Pacific 7.4.1. Key Market Trends, Growth Factors, And Opportunities 7.4.2. Market Size And Forecast, By Country 7.4.2.1. Japan 7.4.2.1.1. Japan Trade Finance Market, By Product Type 7.4.2.1.2. Japan Trade Finance Market, By Service Providers 7.4.2.1.3. Japan Trade Finance Market, By End User 7.4.2.2. China 7.4.2.2.1. China Trade Finance Market, By Product Type 7.4.2.2.2. China Trade Finance Market, By Service Providers 7.4.2.2.3. China Trade Finance Market, By End User 7.4.2.3. Australia 7.4.2.3.1. Australia Trade Finance Market, By Product Type 7.4.2.3.2. Australia Trade Finance Market, By Service Providers 7.4.2.3.3. Australia Trade Finance Market, By End User 7.4.2.4. India 7.4.2.4.1. India Trade Finance Market, By Product Type 7.4.2.4.2. India Trade Finance Market, By Service Providers 7.4.2.4.3. India Trade Finance Market, By End User 7.4.2.5. South Korea 7.4.2.5.1. South Korea Trade Finance Market, By Product Type 7.4.2.5.2. South Korea Trade Finance Market, By Service Providers 7.4.2.5.3. South Korea Trade Finance Market, By End User 7.4.2.6. Rest of Asia-Pacific 7.4.2.6.1. Rest of Asia-Pacific Trade Finance Market, By Product Type 7.4.2.6.2. Rest of Asia-Pacific Trade Finance Market, By Service Providers 7.4.2.6.3. Rest of Asia-Pacific Trade Finance Market, By End User 7.5. Lamea 7.5.1. Key Market Trends, Growth Factors, And Opportunities 7.5.2. Market Size And Forecast, By Country 7.5.2.1. Brazil 7.5.2.1.1. Brazil Trade Finance Market, By Product Type 7.5.2.1.2. Brazil Trade Finance Market, By Service Providers 7.5.2.1.3. Brazil Trade Finance Market, By End User 7.5.2.2. Turkey 7.5.2.2.1. Turkey Trade Finance Market, By Product Type 7.5.2.2.2. Turkey Trade Finance Market, By Service Providers 7.5.2.2.3. Turkey Trade Finance Market, By End User 7.5.2.3. Saudi Arabia 7.5.2.3.1. Saudi Arabia Trade Finance Market, By Product Type 7.5.2.3.2. Saudi Arabia Trade Finance Market, By Service Providers 7.5.2.3.3. Saudi Arabia Trade Finance Market, By End User 7.5.2.4. South Africa 7.5.2.4.1. South Africa Trade Finance Market, By Product Type 7.5.2.4.2. South Africa Trade Finance Market, By Service Providers 7.5.2.4.3. South Africa Trade Finance Market, By End User 7.5.2.5. Rest of Lamea 7.5.2.5.1. Rest of Lamea Trade Finance Market, By Product Type 7.5.2.5.2. Rest of Lamea Trade Finance Market, By Service Providers 7.5.2.5.3. Rest of Lamea Trade Finance Market, By End User Chapter 8: Company Profiles 8.1. Asian Development Bank 8.1.1. Company Overview 8.1.2. Operating Business Segments 8.1.3. Business Performance 8.1.4. Key Strategic Moves And Developments 8.2. Bank of America 8.2.1. Company Overview 8.2.2. Company Snapshot 8.2.3. Operating Business Segments 8.2.4. Business Performance 8.2.5. Key Strategic Moves And Developments 8.3. Bnp Paribas 8.3.1. Company Overview 8.3.2. Company Snapshot 8.3.3. Operating Business Segments 8.3.4. Business Performance 8.4. Citigroup Inc. 8.4.1. Company Overview 8.4.2. Company Snapshot 8.4.3. Operating Business Segments 8.4.4. Business Performance 8.4.5. Key Strategic Moves And Developments 8.5. Euler Hermes 8.5.1. Company Overview 8.5.2. Company Snapshot 8.5.3. Business Performance 8.6. Hsbc Holdings Plc 8.6.1. Company Overview 8.6.2. Company Snapshot 8.6.3. Operating Business Segments 8.6.4. Business Performance 8.6.5. Key Strategic Moves And Developments 8.7. Jpmorgan Chase &Co 8.7.1. Company Overview 8.7.2. Operating Business Segments 8.7.3. Business Performance 8.8. Mitsubishi Ufj Financial Group, Inc. 8.8.1. Company Overview 8.8.2. Company Snapshot 8.8.3. Operating Business Segments 8.8.4. Business Performance 8.8.5. Key Strategic Moves And Developments 8.9. Royal Bank of Scotland 8.9.1. Company Overview 8.9.2. Company Snapshot 8.9.3. Operating Business Segments 8.9.4. Business Performance 8.9.5. Key Strategic Moves And Developments 8.10. Standard Chartered Bank 8.9.6. Company Overview 8.9.7. Company Snapshot 8.9.8. Operating Business Segments 8.9.9. Business Performance 8.9.10. Key Strategic Moves And Developments
List of Tables Table 01. Global Trade Finance Market, By Product Type, 2019–2026 ($Million) Table 02. Supply Chain Finance, By Region, 2018–2026 ($Million) Table 03. Export And Agency Finance, By Region, 2018–2026 ($Million) Table 04. Global Trade Finance Market, By Service Providers, 2019–2026 ($Million) Table 05. Banks Market, By Region, 2018–2026 ($Million) Table 06. Trade Finance Houses, By Region, 2018–2026 ($Million) Table 07. Other Serivce Provider Market, By Region, 2018–2026 ($Million) Table 08. Global Trade Finance Market, By End User, 2018–2026 ($Million) Table 09. Exporters Market, By Region, 2018–2026 ($Million) Table 10. Importers Market, By Region, 2018–2026 ($Million) Table 11. Traders Market, By Region, 2018–2026 ($Million) Table 12. Global Trade Finance Revenue, By Region, 2018–2026 ($Million) Table 13. North America Trade Finance Market, By Country, 2018–2026 ($Million) Table 14. U.S. Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 15. U.S. Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 16. U.S. Trade Finance Market, By End User, 2018–2026 ($Million) Table 17. Canada Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 18. Canada Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 19. Canada Trade Finance Market, By End User, 2018–2026 ($Million) Table 20. Mexico Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 21. Mexico Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 22. Mexico Trade Finance Market, By End User, 2018–2026 ($Million) Table 23. Europe Trade Finance Market, By Country, 2018–2026 ($Million) Table 24. Germany Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 25. Germany Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 26. Germany Trade Finance Market, By End User, 2018–2026 ($Million) Table 27. France Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 28. France Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 29. France Trade Finance Market, By End User, 2018–2026 ($Million) Table 30. Uk Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 31. Uk Global Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 32. Uk Trade Finance Market, By End User, 2018–2026 ($Million) Table 33. Italy Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 34. Italy Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 35. Italy Trade Finance Market, By End User, 2018–2026 ($Million) Table 36. Spain Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 37. Spain Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 38. Spain Trade Finance Market, By End User, 2018–2026 ($Million) Table 39. Russia Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 40. Russia Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 41. Russia Trade Finance Market, By End User, 2018–2026 ($Million) Table 42. Rest of Europe Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 43. Rest of Europe Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 44. Rest of Europe Trade Finance Market, By End User, 2018–2026 ($Million) Table 45. Asia-Pacific Trade Finance Market, By Country, 2018–2026 ($Million) Table 46. Japan Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 47. Japan Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 48. Japan Trade Finance Market, By End User, 2018–2026 ($Million) Table 49. China Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 50. China Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 51. China Trade Finance Market, By End User, 2018–2026 ($Million) Table 52. Australia Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 53. Australia Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 54. Australia Trade Finance Market, By End User, 2018–2026 ($Million) Table 55. India Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 56. India Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 57. India Trade Finance Market, By End User, 2018–2026 ($Million) Table 58. South Korea Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 59. South Korea Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 60. South Korea Trade Finance Market, By End User, 2018–2026 ($Million) Table 61. Rest of Asia-Pacific Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 62. Rest of Asia-Pacific Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 63. Rest of Asia-Pacific Trade Finance Market, By End User, 2018–2026 ($Million) Table 64. Lamea Trade Finance Market, By Country, 2018–2026 ($Million) Table 65. Brazil Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 66. Brazil Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 67. Brazil Trade Finance Market, By End User, 2018–2026 ($Million) Table 68. Turkey Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 69. Turkey Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 70. Turkey Trade Finance Market, By End User, 2018–2026 ($Million) Table 71. Saudi Arabia Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 72. Saudi Arabia Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 73. Saudi Arabia Trade Finance Market, By End User, 2018–2026 ($Million) Table 74. South Africa Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 75. South Africa Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 76. South Africa Trade Finance Market, By End User, 2018–2026 ($Million) Table 77. Rest of Lamea Trade Finance Market, By Product Type, 2018–2026 ($Million) Table 78. Rest of Lamea Trade Finance Market, By Service Providers, 2018–2026 ($Million) Table 79. Rest of Lamea Trade Finance Market, By End User, 2018–2026 ($Million) Table 80. Asian Development Bank: Company Snapshot Table 81. Asian Development Bank: Operating Segments Table 82. Bank of America: Company Snapshot Table 83. Bank of America: Operating Business Segments Table 84. Bnp Paribas: Company Snapshot Table 85. Bnp Paribas: Operating Business Segments Table 86. Citigroup Inc.: Company Snapshot Table 87. Citigroup Inc.: Operating Segments Table 88. Euler Hermes: Company Snapshot Table 89. Hsbc Holdings Plc: Company Snapshot Table 90. Hsbc Holdings Plc: Operating Segments Table 91. Jpmorgan Chase & Co: Company Snapshot Table 92. Jpmorgan Chase & Co: Operating Segments Table 93. Mitsubishi Ufj Financial Group: Company Snapshot Table 94. Mitsubishi Ufj Financial Group: Operating Segments Table 95. Royal Bank of Scotland: Company Snapshot Table 96. Royal Bank of Scotland: Operating Segments Table 97. Standard Chartered Bank: Company Snapshot Table 98. Standard Chartered Bank: Operating Segments List of Figures Figure 01. Global Trade Finance Market Segmentation Figure 02. Top Investment Pockets Figure 03. Top Winning Strategies, 2018-2019 Figure 04. Top Winning Strategies, By Year, 2018-2019 Figure 05. Top Winning Strategies: Nature And Type, 2018-2019 Figure 06. Top Player Positioning, 2018 Figure 07. Moderate Barganing Power of Buyers Figure 08. Moderate Barganing Power of Suppliers Figure 09. High Threat of Substitution Figure 10. Moderate Threat of New Entrants Figure 11. Moderate Competitive Rivalry Figure 12. Impact Analyses, Global Trade Finance Market Figure 13. Comparative Analysis of Supply Chain Finance Market, By Country, 2018 & 2026 Figure 14. Comparative Analysis of Export And Agency Finance Market, By Country, 2018 & 2026 Figure 15. Comparative Analysis of Banks Market, By Country, 2018 & 2026 Figure 16. Comparative Analysis of Trade Finance Houses Market, By Country, 2018 & 2026 Figure 17. Comparative Analysis of Other Service Provider Market, By Country, 2018 & 2026 Figure 18. Comparative Analysis of Exporters Market, By Country, 2018 & 2026 Figure 19. Comparative Analysis of Importers Market, By Country, 2018 & 2026 Figure 20. Comparative Analysis of Traders Market, By Country, 2018 & 2026 Figure 21. Asian Development Bank: Net Sales, 2016–2018 ($Million) Figure 22. Bank of America: Net Sales, 2016–2018 ($Million) Figure 23. Bank of America: Revenue Share By Segment (2018) Figure 24. Bank of America: Revenue Share By Countries (2018) Figure 25. Bnp Paribas: Net Sales, 2016–2018 ($Million) Figure 26. Bnp Paribas: Revenue Share By Segment (2018) Figure 27. Bnp Paribas: Revenue Share By Region (2018) Figure 28. Citigroup Inc.: Net Sales, 2016–2018 ($Million) Figure 29. Citigroup, Inc.: Revenue Share By Segment (2018) Figure 30. Citigroup, Inc.: Revenue Share By Region (2018) Figure 31. Euler Hermes: Net Sales, 2016–2018 ($Million) Figure 32. Hsbc Holdings Plc: Revenue Share By Segment (2018) Figure 33. Hsbc Holdings Plc: Revenue Share By Region (2018) Figure 34. Jpmorgan Chase & Co: Net Sales, 2016–2018 ($Million) Figure 35. Jpmorgan Chase & Co: Revenue Share By Segment, 2018 (%) Figure 36. Jpmorgan Chase & Co: Revenue Share By Region, 2018 (%) Figure 37. Mitsubishi Ufj Financial Group, Inc.: Revenue Share By Segment, 2018 (%) Figure 38. Royal Bank of Scotland: Net Sales, 2016–2018 ($Million) Figure 39. Royal Bank of Scotland: Revenue Share By Segment, 2018 (%) Figure 40. Standard Chartered Bank: Net Sales, 2016–2018 ($Million) Figure 41. Standard Chartered Bank: Revenue Share By Segment, 2018 (%) Figure 42. Standard Chartered Bank: Revenue Share By Region, 2018 (%)
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It is the very basic stage of research the raw data is obtained and collected on a boarded front.Data is constantly filtered to ensure that only validated and authenticated sources are considered. Moreover,information is also mined from a large group of reports in our vault, as well as various reputed paid databases. It is necessary to understand the entire value chain and in order to facilitate this; we gather information from raw material suppliers, distributors as well as buyers, for extensive knowledge of the market.
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